Section 01 — Ad Spend Modeling
90-Day Ad Spend Growth Scenarios
Current Funnel Performance
All three metrics rank in the top tier of digital advertising funnels
27.5%
Book Rate
Elite
85.6%
Show Rate
Elite
24.7%
Close Rate
Elite
+10% Spend
$24,750/mo
↑ $2,250 increase from current
Leads / Month
360
Closes / Month
21
New MRR / Month
$42K
90-Day Closes
63
End MRR (90 days)
~$385K
Risk: Low
+20% Spend
$27,000/mo
↑ $4,500 increase from current
Leads / Month
392
Closes / Month
23
New MRR / Month
$46K
90-Day Closes
68
End MRR (90 days)
~$397K
Risk: Medium
Need more demo slots
+30% Spend
$29,250/mo
↑ $6,750 increase from current
Leads / Month
425
Closes / Month
25
New MRR / Month
$50K
90-Day Closes
74
End MRR (90 days)
~$409K
Risk: Medium-High
Needs infrastructure scaling
Projected MRR Growth — All Scenarios
Monthly trajectory over 90 days (3 months)
Stress Test: If CAC Rises to $2,000
Still profitable — LTV/CAC remains 12x
| Scenario | 90-Day Closes | End MRR | LTV/CAC |
|---|---|---|---|
| +10% | 37 | ~$334K | 12x ✓ |
| +20% | 41 | ~$342K | 12x ✓ |
| +30% | 44 | ~$348K | 12x ✓ |
Always Profitable
Even if CAC doubles to $2,000, the $24K LTV delivers a 12x return — well above the 3x industry benchmark.
Recommendation
Start at +10% spend. Ramp to +20% over 4 weeks if CPL stays under $80.
Biggest Unlock First
Deploy AI chat for nights & weekends before scaling spend — captures leads 24/7.
Watch CPL Threshold
Current CPL under $80 = green light. Above $80 = pause and optimize before scaling further.
Section 02 — ClearPath AI Launch (April 1)
ClearPath SaaS Revenue — 90-Day Projections
ClearPath Pricing Structure
Rise clients receive Growth tier included free — built-in acquisition flywheel
Free
$0
5 questions/day
Growth
$99/mo
Rise clients: FREE
Pro
$499/mo
Full access
Target Audience: 20,000 Land Clearing Company Leads
Existing database + Skool community + Facebook. Free users who convert to Rise clients at $2K/mo dwarf the SaaS revenue — the real prize is pipeline.
Conservative
Slow rollout — Titans community only first
Free
Growth $99
Pro $499
Month 150 free · 5 Growth · 1 Pro
Month 2100 free · 12 Growth · 2 Pro
Month 3150 free · 20 Growth · 3 Pro
90-Day SaaS Revenue
$4,662
Pipeline: 150 free users as future Rise prospects
Moderate
Skool + email push to warm audience
Free
Growth $99
Pro $499
Month 1200 free · 15 Growth · 3 Pro
Month 2400 free · 35 Growth · 8 Pro
Month 3600 free · 60 Growth · 15 Pro
90-Day SaaS Revenue
$21,340
Pipeline: 600 free users · ~30 Rise demo calls
Aggressive
Full launch — email 20K list + paid ads
Free
Growth $99
Pro $499
Month 1500 free · 40 Growth · 8 Pro
Month 21,000 free · 100 Growth · 20 Pro
Month 32,000 free · 200 Growth · 50 Pro
90-Day SaaS Revenue
$72,620
Pipeline: 2,000 free users · 100+ Rise demo calls
ClearPath Monthly Revenue Ramp — All Scenarios
Month-by-month SaaS revenue across Conservative, Moderate, and Aggressive rollouts
Section 03 — Combined 90-Day Outlook
Total Revenue Impact
End MRR by Scenario
Projected monthly recurring revenue at day 90
Base Case
No changes
No changes
$370K
Moderate Mix
+15% ads + mod ClearPath
+15% ads + mod ClearPath
$390K
Aggressive Mix
+20% ads + agg ClearPath
+20% ads + agg ClearPath
$400K
Additional SaaS Revenue (90 days)
Conservative ClearPath
+ $4,662
Moderate ClearPath
+ $21,340
Aggressive ClearPath
+ $72,620
Combined Revenue Trajectory
MRR growth + cumulative SaaS revenue over 90 days
The Aggressive Scenario Unlocks
$4.8M
Annual Recurring Revenue
At $400K MRR, Rise Online Advertising reaches $4.8M ARR — representing 80% of the $6M annual goal within a single quarter.
$0
Progress to $6M ARR Goal
$6M
Starting: $3.12M ARR ($260K MRR)
Target: $4.8M ARR ($400K MRR)
Full Scenario Summary
All paths lead to growth — the question is how fast
| Scenario | Ad Spend | End MRR | ARR Run Rate | ClearPath SaaS | Total 90-Day Value | Risk |
|---|---|---|---|---|---|---|
| Base Case | $22,500 | ~$370K | $4.44M | — | $370K MRR | None |
| +10% Ads | $24,750 | ~$385K | $4.62M | $4.7K–$73K | $385K+ MRR | Low |
| Moderate Mix | $25,875 | ~$390K | $4.68M | $21,340 | $390K + $21K SaaS | Medium |
| +20% Ads | $27,000 | ~$397K | $4.76M | $4.7K–$73K | $397K+ MRR | Medium |
| Aggressive Mix | $27,000 | ~$400K | $4.80M | $72,620 | $400K + $73K SaaS | Med-High |
| +30% Ads | $29,250 | ~$409K | $4.91M | $4.7K–$73K | $409K+ MRR | Med-High |